Through a collaborative team effort, my team and I are at the forefront of developing, strategizing, and crafting the global launch and campaign for the Call of Duty franchise on an annual basis. I have concepted and executed work across the entire campaign, bringing Call of Duty from your mobile phone to the main stage. The breadth of my work encompasses a diverse range of elements, including campaign strategy, key visual identity, AV content, social media, and immersive out-of-home experiences and stunts, ensuring the brand’s presence is powerfully felt across every touchpoint.