Nine years. Nine mainline titles. One massive, culture-shifting free-to-play phenomenon in Warzone. My time within the $30 billion Call of Duty ecosystem has been defined by the challenge of evolving the world’s most recognizable FPS brand for over 100 million monthly active users. My toolkit has spanned the entire creative and marketing spectrum: from high-stakes campaign creative and global launch stunts to immersive live events and the relentless pace of live-service digital assets. In a franchise that has sold over 500 million copies, every asset is a brand touchpoint. My work has been about more than just maintaining a 20-year legacy, it’s been about engineering the cultural 'stunts' and digital experiences that define the next generation of gaming history.