PSG isn't just a football club. It's Paris; the fashion, the attitude, the idea that excellence and style aren't in conflict.

I led History Made Here, a brand strategy that connected the city's cultural weight to the club's global ambitions. I directed OOH, digital, and kit design, making sure every touchpoint felt like it belonged in the same city as the Louvre and superstars like Lionel Messi and Kylian Mbappé.

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