JBL had the audio legacy. What they didn't have was a seat at the gaming table.

For the launch of JBL Quantum, we built the Dare to Listen campaign from the ground up. Key art, AV, and immersive 3D executions that positioned the hardware as high-performance lifestyle, not just gear. To cement it, we created the inaugural JBL Quantum Cup with ESL and brought in cultural voices to push the brand beyond core players. One launch. A full eSports ecosystem.

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