What happens when two icons meet? Managing a crossover of this magnitude required a precise balance of two of the most protective legacies in gaming: Nintendo and SEGA. My work focused on bridging these distinct identities into a single, high-energy visual system that honored 30 years of history while meeting the massive scale of the modern Olympic stage. I led the art direction for the global Key Art and AV trailers, engineering a look that blended gameplay with live-action storytelling to capture the raw spirit of competition. From stadium-scale Event OOH to the global digital rollout, every asset was designed to respect the specific personalities of both character rosters while delivering a unified, high-impact experience for a cross-generational audience.