THPS isn't just a game. It's a generation's first introduction to skate culture, punk music, and the idea that you could be the weird kid and still be the coolest thing in the room.

Bringing it back meant honoring that without turning it into a museum exhibit. I led the brand system and campaign designed to land for the original 90s faithful and a new generation of skaters at the same time. Same grit. New era. The Shred's Not Dead!

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