Beyond the Octagon, the fight begins with the creative. For the UFC, I’ve crafted the visual identity for dozens of events, delivering high-impact fight posters and kinetic motion graphics that resonate with a global fanbase. With a schedule of 40+ events a year, the demand for innovation is relentless. My approach centers on the human element, translating the modern-day gladiator spirit into digital and physical assets that define the UFC’s narrative. This is more than sports marketing, it’s about capturing the moment a fighter becomes a legend.